degoogle
Before you can leave Big Tech, you need to know exactly how deep you are in. Most people who talk about "de-Googling" or "leaving the ecosystem" are working from vibes — a general sense that they depend on these companies too much, without a precise inventory of what that dependency looks like servi
degoogle
Apple occupies a strange position in the sovereignty conversation. It is, without question, a Big Tech company — one of the largest corporations in human history, with complete control over the hardware, software, and marketplace that defines its users' digital experience. And yet Apple has also pos
degoogle
Google is where most people start when they decide to reduce Big Tech dependency, and for good reason. No other company touches as many dimensions of your digital life — your email, your documents, your photos, your search history, your location data, your browsing behavior, your calendar, your phon
degoogle
There is a fantasy version of de-Big-Teching where you emerge on the other side as a digital ghost — untraceable, unbeholden, sovereign in every dimension. That is not what happens. What happens is quieter and, in its own way, more valuable. Your daily routine looks similar. You still use the intern
degoogle
Not everything is worth leaving. This is the sentence that separates the sovereign approach from the ideological one. The ideologue says "all Big Tech is bad, leave everything." The sovereign individual says "every dependency has a cost, every alternative has a cost, and the rational response is to
degoogle
The sovereign posture toward social media is not abstinence. It is architecture. You are not trying to disappear from the public square; you are trying to stop building your house on rented land. The centralized platforms — Instagram, X, TikTok, Facebook — are landlords who can change the terms at a